Valentine’s Day
Love will always find a way. David Jones holds an annual Valentine’s Day Campaign to drive promotional offers for key gifting categories. With a teeny, tiny budget, we needed to showcase each category for our ecommerce journey and digital channels, create a destination for the customer arriving from Paid Media and showcase the breadth of incredible products to find the perfect gift for the loves in your life (or yourself!).
Creative Direction
Shoot Art Direction
Digital Design
Paid Media Storyboarding & Design
Instore Screens Design
Selected New Branding for VM
Social Stories Concept & Styling
Social Love Stories
Featuring the gorgeous couple Josh & Matt from Joshandmattdesign - we interviewed the two to share their love story. With 30K likes and 80K views, it received incredible engagement and clicks to site, part of our extended video stories featuring puppies of David Jones and Michael Hope, the infamous David Jones Piano player.