Father's Day 2025 

Crafting the David Jones campaign line “Make Dad’s Day” around one simple truth: every dad deserves to feel the love on Father’s Day. Whilst a very commercial angle, it was was very strong across all David Jones channels, featuring key gifting categories for Dad, but placing a hilarious spin on each, turning gifting into something personal, not generic. Witty, elevated and full of character to inspire customers to find the perfect gift that would truly make his day.