The New Rotation AW26Introducing The New Rotation, David Jones AW26 season launch of fashion, key trends and considered pieces to add to your wardrobe rotation, from everyday essentials to standout styles designed to
see you through the cooler months and beyond.
This particular campaign introduced a number of new season trends, brands and stories on the Davidjones blog which lead to 1026% increase in traffic (and Blog sales) from google to shop the season’s must-have trends and brands to wear in Autumn Winter 2026. The campaign was created with zero budget, using images supplied by brands to David Jones.
A full end-to-end launch campaign across all owned channels including:
Davidjones.com
Email
Social
App
Instore Screens
VM
David Jones Blog suite achieving #1 google ranking for AW26 Trends in 1st week
The New Rotation
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AW2026
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The New Rotation – AW2026 –
AW26 Trends to Know
Created, designed and written with support from the Buying team, my David Jones AW26 Trends Blog ranked #2 on google in its first 2 weeks online, generated 1026% uplift in sales (best performing Blog in existence for David Jones) and 68,989 views
Email Designs which generated
$450k EACH in sales
