David Jones Beauty Awards
Beauty lovers across Australia are given the chance to vote for their favourite beauty products across make-up, skincare, fragrance and wellness. A month long fully-integrated campaign; It’s the David Jones Beauty Category’s true moment to shine.
Photographer: Eddie New & Terence Kent Ow
Motion: Sara Aoi Vicedomini
Styling: Chrissie Dal Tio
Hair: Darren Summors
Make-up: Victoria Baron
Production: Carmen Cicchinelli
Creative Direction
Branding & Graphic Design
Art Direction & Production Support of Talent and Stills Shoot
Talent Selection
Styling
UX and Digital Design of Website, Hub, Voting & Email
Organic & Paid Social Storyboarding & Video Creation
Digital Display & Screens Creative
Lead all creative direction of this campaign, the Art Direction of imagery, talent selection, styling, branding, palette, VM aesthetic, logo, animations, storyboarding and design of all video content across store screens, design of website, email, social, paid social, incentre screens, affiliates, visual merchandising collaterol, digital display and page takeovers, the user experience across all website, homepage, landing page, voting page phases and more. A month long campaign with a 4 month development process.
Engagement for this campaign achieved 218% increase on previous year, and a 4 x ROAS across digital display & paid media
“Truly, the most organised and considered shoot I have had the pleasure of working on”
David Jones Beauty Awards
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David Jones Beauty Awards –
