Launching the new David Jones App

From concepting the go-to-market fully integrated marketing launch campaign Creative Direction through to leading the creative design system alongside the UX team for all content pages on App, this was 6 months in the making. I enlisted the expertise of Carmen Hamilton and Nick Stone at Rendition Studio to bring the CGI idea to life to achieve a huge number of downloads from Digital Display App Advertising, In-centre Screens, Australia Post Retail Digital Screens, Store Digital Screens, Paid Social and more, encouraging new downloads and a better shopping experience for all Australians.

300K+ downloads in 30 days
3x increase in repeat visits to the App
200% increase in conversion (compared to website)