Pride 45th Mardi Gras Anniversary
To celebrate the 45th Anniversary of Mardi Gras in Sydney, David Jones Sydney and Bondi turned into a magnificent rainbow taking over all screens across the store, with VM installations featured upon arrival, it truly was a remarkable moment for the LGBTQI+ Community.
Lead the Creative Direction of the animation and screen takeover across the stores, which VM also placed throughout the customer aisles and created key product moments upon entry to the store
